| Retail Corporate UserFocus: Strategic Management & Global Oversight The Corporate User focuses on high-level data and cross-store consistency. They use storeLink to ensure that brand-wide pricing strategies and promotions are executed accurately at the shelf edge. Key Goals: Monitor global compliance, analyze update trends, and verify price integrity across regions. Primary Tasks: Reviewing the "Trends" page, exporting consolidated error reports, and auditing promotional image updates. |
| Retail Store UserFocus: Daily Operations & Hardware Health The Store User is the "boots on the ground." They are responsible for the physical store environment,ensuring every ESL is functioning properly and linked to the correct product. Key Goals: Fix store-level update errors, maintain hardware health, and ensure price accuracy for customers. Primary Tasks: Investigating "Failed" device statuses, unlinking/re-linking labels during shelf resets, and checking "Unreachable" devices. |
| Vestcom AdminFocus: System Administration & Advanced Support The Vestcom Admin manages the background settings of the storeLink platform. They handle the technical configurations that keep the system running smooth for store and corporate teams. Key Goals: Maintain system uptime, manage user access and permissions, and provide high-level technical troubleshooting. Primary Tasks: Setting up new user accounts, managing global system settings, and investigating complex data-sync errors between the platform and the stores’ ESL network. |
Personas
