ESL ID: The unique device number (like a barcode or MAC address) printed on each tag. It tells the system exactly which physical device is which.
Product ID (UPC / SKU): The standard Universal Product Code or the internal item used to identify the product from your system which is linked to the ESL.
Operational System States
Mode (Pricing vs. Stocking): The current page displayed on the ESL screen. Pricing Mode shows the standard screen view customers see. It displays the retail price and any active promotions. Stocking Mode flips the display to show backend operational data (like inventory counts or planogram locations) for store associates.
Shelf Display: A preview showing exactly what is currently displaying on the physical ESL.
Staging Display: A preview showing a queued image update that is composed and being sent to the ESL vendor for updating the ESL (e.g., an upcoming price drop).
Workflow & Linking Actions
Linking (Association): Digitally pairing a Product ID with an ESL ID so the correct price displays on the tag.
Unlinking (Deactivation): The process of disconnecting the product from the ESL device. This clears the screen to "No Display" so the label can be put in storage.
Relinking: Assigning a new product to a tag that is already linked. The system automatically links the ESL to the newly entered Product ID.
Refresh Link (Forced Sync): A troubleshooting command that leaves the linked product completely intact but forces storeLink to fetch the latest data and re-transmit an updated image to a tag that is visually out of sync.
Switch Association (Overwrite): The process of typing a new Product ID over a Device ID that is already actively linked. The system automatically drops the old item connection and establishes the new one.
Gateway / Access Point: The wireless hardware installed in the store ceiling or rafters that acts as a bridge, transmitting ESL image updates from the cloud system to the individual ESLs.
Backend & Network Diagnostics
API (Application Programming Interface): The digital pipeline that connects storeLink to your store’s other systems like external inventory networks, data warehouses, and vendor platforms.
DW (Data Warehouse): The central database repository where all active store inventory, product names, product ids, and pricing records are stored.
Multiverse Logic (Multi-User Independence): The system design rule ensuring that dashboard notifications operate independently per user account. One user marking an alert as "Read" or "Dismissed" has absolutely no impact on what other authorized store associates see on their profiles.
